Taking note of Rose'
It’s been a long time coming but the wine world is finally giving dry Rose’ the chance it deserves. This festive style of wine has been plagued for years by a number of bad reputations. Many have shrugged off the style as being a byproduct of “serious” red wine that uses inferior grapes. Unfortunately, there are a number of sugary sweet examples out there that do give the style a bad name. Those savvy consumers who have looked past these issues have long known that there is no better wine for hot weather and the tasty summer fare that it pairs with.
The finest examples usually exhibit a pale salmon color and a beautiful array of red fruit and floral aromas. The body quenches your thirst with bright currant and strawberry flavors in a refreshing style that keeps you coming back for more. Top producers are putting more effort into their Rose’ with great results. They are taking these wines to new heights with intense flavor and complexity without sacrificing the traditional inviting style.
The U.S. market for Rose’ has taken off over the past year with an incredible growth of 49%. Compared to the overall market, Rose’ sales have grown an astounding 17 times faster by volume than total table wine sales. Rose’ has overtaken white wine sales this summer for the first time in France. Such incredible numbers indicate far more than just a simple trend. It looks like beautiful, dry Rose’ has finally earned its place as a serious wine.